Emotional Episode: The latest episode of Shark Tank India 3 showcased the resilience of the human spirit. Ajay and Ruchika Bhuwalka, founders of a millet-based food brand, shared their inspiring journey, marked by both immense tragedy and a determination to rebuild.
Millets for Health: Ruchika, a strong advocate for millets, revealed how they played a key role in improving Ajay’s health. This experience inspired them to embark on a new business venture, hoping to share the benefits of millets with a wider audience.
Seeking Investment: The passionate couple pitched for an investment of Rs 1 crore for a 3% equity stake in their business.
Healthy Skepticism: While Peyush Bansal initially expressed doubt about the health benefits of millets, Namita Thapar countered with the argument that millets have been a staple food for rural communities in India for generations, dispelling the notion of it being a “fad”.
From Steel to Millets: Ajay then opened up about his family’s challenging past. He shared the heartbreaking story of their successful steel manufacturing business facing bankruptcy in 2016 due to a market crash. This resulted in a loss of Rs 1100 crore and their father’s tragic passing due to cardiac arrest.
Strength in Savings: Despite the hardship, Ruchika revealed her remarkable foresight. Her disciplined savings habits, amounting to Rs 3 crore, became their financial lifeline and enabled them to start their new venture. Anupam Mittal lauded her resourcefulness, stating “This is a special quality of Indian women. They come through in times of crisis.”
No Deal, But Inspiration: After a thorough discussion of their business model, the sharks ultimately decided not to invest. However, the couple’s story left a lasting impression on viewers, who praised their determination and resilience in the face of adversity.
